Chinni Krishnan

Chinni Krishnan is an Indian entrepreneur known for developing the concept of 'saset' packaging in the late 1970s, which aimed to make quality products more accessible to low-income consumers in India. His innovative approach led to the creation of CavinKare, a major player in the personal care and food industries, by offering small, affordable packaging solutions that cater to the economically disadvantaged. His work has significantly influenced market strategies in the fast-moving consumer goods sector, not only in India but also in other developing countries.