Chris Reid
Chris Reid is a former executive at Coles, who served as the head of pricing and value. He was recently mentioned in a Federal Court case where lawyers for the Australian Competition and Consumer Commission revealed his internal communications expressing concern over the ethical implications of Coles' 'Down Down' pricing strategy, which allegedly misled customers about discounts on certain products.
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Australia:
Chris Reid was the head of pricing and value at Coles, providing advice to Paul Carroll on pricing strategies.
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Australia:
Chris Reid, then-head of pricing and value at Coles, sent a cautious internal note regarding the 'Down Down' promotion.
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