Christian Lang
Christian Lang is a Professor of Sports Marketing at the University of St. Gallen, recognized for his insights into the complexities of marketing in the sports industry, particularly in cycling. He critiques the fragmented nature of professional cycling and its challenges in attracting and maintaining a broad audience compared to more structured sports like Formula 1.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Switzerland | 1 | 5.00 | 0.07% | +0% | 8,654,622 | 6,095 | $700,000 | 493$ |
| Totals | 1 | 8,654,622 | 6,095 | $700,000 | 493$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Switzerland:
Christian Lang is a professor of sports marketing who discusses the challenges of marketing cycling.
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