Christina Anthony

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Christina Anthony is a marketing lecturer at Sydney University, known for her insights on the intersection of consumer behavior and pop culture, particularly in relation to the evolving landscape of merchandise tied to popular television shows.

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Christina Anthony, a marketing lecturer at Sydney University, describes current-day merch as 'retail therapy with a side of social currency'.

Why fans love TV merch, from furniture to fashion

The Sydney Morning Herald·

Australia· 2025-02-27

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