Claude Mwende
Claude Mwende is the managing director of Urysia Limited, a prominent automotive dealership in Kenya. Recently, he was in the news for his remarks on the evolving automotive landscape in Kenya, emphasizing the growing demand for multi-brand offerings as consumers seek convenience and choice. Under his leadership, Urysia has expanded its lineup to include global brands like Jeep and Citroën, reflecting a strategic shift to meet the needs of diverse consumer segments in a competitive market.
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Kenya:
Urysia managing director Claude Mwende said the shift reflects the wider direction the industry is moving, with dealers increasingly expected to serve multiple consumer segments under one roof.
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