Claudio Ayala

Claudio Ayala

business Paraguay

Claudio Ayala is the commercial manager of Volvo in Paraguay, where he has played a significant role in the brand's impressive growth in the premium electric vehicle market. Under his leadership, Volvo achieved a remarkable 15% market share in 2025, becoming a key player in a segment traditionally dominated by German manufacturers. Ayala emphasizes a shift in consumer preferences towards practicality, efficiency, and a more discreet form of luxury, aligning Volvo's offerings with the evolving expectations of Paraguayan customers.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
6,754
Power
36$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Paraguay 1 7.00 0.09% +0% 7,132,538 6,754 $38,000 36$
Totals 1 7,132,538 6,754 $38,000 36$
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Each country's color is based on "Mentions" from the table above.

Recent Mentions

Paraguay Paraguay: Claudio Ayala, the commercial manager of Volvo, comments on the cultural change in the market reflected by the results of 2025. 7

ABC Color – leading Paraguayan newspaper, est. 1967: Volvo impulsó el crecimiento premium en electromovilidad - Negocios