Clive Elliott

Clive Elliott

author New Zealand

Clive Elliott is an experienced professional with a background in branding and marketing, having begun his career at Unilever, one of the largest consumer goods companies in the world. He is known for advocating that Fonterra, New Zealand's largest dairy exporter, should retain and develop its iconic consumer brands rather than selling them off, arguing that strong branding and innovation can drive success in the competitive market.

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Recent Mentions

New Zealand New Zealand: Her lawyer Clive Elliott, KC, told NZME the decision was an important one for copyright holders. 7

Alalaakkola Paul Palmer Tracy Neal
The New Zealand Herald – country’s largest newspaper, est. 1863: Artist heartbroken by copyright battle warns others after Supreme Court landmark ruling

New Zealand New Zealand: Clive Elliott argues that Fonterra should retain and develop its valuable consumer brands instead of selling them. 7

Andrea Fox
The New Zealand Herald – country’s largest newspaper, est. 1863: Fonterra’s misguided proposal to sell consumer brands - Clive Elliott