Clive Elliott

Clive Elliott

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Clive Elliott is an experienced professional with a background in branding and marketing, having begun his career at Unilever, one of the largest consumer goods companies in the world. He is known for advocating that Fonterra, New Zealand's largest dairy exporter, should retain and develop its iconic consumer brands rather than selling them off, arguing that strong branding and innovation can drive success in the competitive market.

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Recent news mentions

Her lawyer Clive Elliott, KC, told NZME the decision was an important one for copyright holders.

Artist heartbroken by copyright battle warns others after Supreme Court landmark ruling
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-03-23
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Clive Elliott argues that Fonterra should retain and develop its valuable consumer brands instead of selling them.

Fonterra’s misguided proposal to sell consumer brands - Clive Elliott
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-02-13
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