Coe

Coe

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Coe, the designer behind the New Zealand fashion brand Augustine, has recently been in the news for the controversial decision to discontinue their plus-sized clothing line. The brand, which previously offered the Stella Royal range up to size 22, has shifted its focus to sizes 8 to 16 due to inventory challenges and sales performance. Coe expressed disappointment over the decision, acknowledging the emotional impact it has had on loyal customers who felt included and supported by the brand's offerings.

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Recent news mentions

Coe wrote about the challenges of producing plus-sized clothing for the brand Augustine.

Fashion customers upset as NZ designer Augustine stops making plus-sized clothes
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2026-02-11
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