Cole Lequier
Cole Lequier, 25, is the founder of HockeyBenders, a Canadian clothing brand that promotes hockey-themed apparel with controversial slogans. He started the business from his parents' home in Barrie, Ontario, and has successfully trademarked the brand in 2023, selling over 100,000 hoodies worldwide. Lequier's company has gained significant popularity, particularly among young hockey players, by blending humor with locker-room slang, although the brand has faced criticism for its degrading messages about women.
Not in the pool (under ¢1).
Recent news mentions
HockeyBenders founder Cole Lequier, 25, could not be reached for comment about the company’s decision to drop the products from its website.
Canadian hockey brand pulls product line that faced criticism for demeaning women
Canada· 2025-08-04
Cole Lequier started the business HockeyBenders from his parents’ home in Barrie, Ont., trademarking it in 2023.
The Hockey Canada sexual-assault trial is over, but conversations about the sport’s culture continueCanada· 2025-07-31
