Craig Roberts
Craig Roberts is the managing director of Mazda, where he has been instrumental in the company's strategic repositioning as a more premium brand since 2019. Under his leadership, Mazda has faced challenges in the South African market, including increased competition from new entrants such as Chinese brands. Roberts has emphasized the need for Mazda to adapt to changing consumer preferences and technological advancements in the automotive industry. Despite recent sales declines, he remains optimistic about the brand's future in South Africa, announcing plans to introduce new models, including electric and hybrid vehicles, in the coming years.
Born on Jan 21, 1989 (36 years old)
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United Kingdom | 1 | 8.00 | 0.03% | +0% | 67,886,011 | 18,002 | $2,700,000 | 716$ |
| Totals | 1 | 67,886,011 | 18,002 | $2,700,000 | 716$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United Kingdom:
Craig Roberts plays teenage oddball Oliver Tate in the film Submarine, which blends comedy and drama.
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South Africa:
Craig Roberts, the managing director of Mazda, discussed the brand's repositioning and challenges in the South African market.
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