Cristiano Fiorio

Cristiano Fiorio is a prominent figure in the automotive industry, known for his innovative approach to car design and marketing. Formerly involved in Formula 1, Fiorio later took on the role of marketing director at Alfa Romeo, where he played a crucial role in the revival of the iconic Alfa Romeo 33 Stradale. His vision for the car emphasizes a blend of historical beauty and modern technology, showcasing his commitment to storytelling and customer engagement in the luxury automotive market. Under his leadership, the project achieved remarkable success, selling twelve units within three months, demonstrating his ability to captivate both enthusiasts and collectors.