Cristina Butunoi

Cristina Butunoi is the Managing Director at Golin Romania, where she plays a pivotal role in shaping public relations strategies. With a strong background in communication and media, she has been involved in various projects that analyze the evolving landscape of social media, particularly focusing on platforms like TikTok. In a recent discussion, she explored how TikTok reshapes user identities and public discourse, highlighting the difference between traditional media narratives and the new media dynamics. Her insights contribute to a deeper understanding of social listening and the impact of digital trends on communication.