Cserjés-Kopándi Ildikó

Cserjés-Kopándi Ildikó is a leading manager at PwC Hungary, known for her expertise in e-commerce and retail trends. She has been instrumental in analyzing the impact of ultra-fast fashion retailers like Shein and Temu on the Hungarian market. Through her insights, she highlights how these platforms have capitalized on consumer behavior changes, particularly during economic challenges, by offering extensive product selections and competitive pricing. Ildikó has also noted the importance of adapting payment methods to cater to local preferences, such as implementing cash-on-delivery options to address Hungarian consumers' hesitations about online shopping.