Damian Damjanovski

Damian Damjanovski

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Damian Damjanovski is the director of General Strategic, a consultancy firm specializing in advocacy and strategic insights. He is known for analyzing the evolving landscape of lobbying in Australia, particularly how businesses engage with government to influence policy. His observations suggest that the increase in lobbyists has not corresponded to better outcomes for businesses, indicating a need for a reevaluation of advocacy strategies in a changing political climate.

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Recent news mentions

As General Strategic director Damian Damjanovski tells me, 'We’re seeing more lobbyists and fewer outcomes.'

Time to end the protection racket
The Sydney Morning Herald·AustraliaAustralia· 2026-02-21
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