Daniel Fazlić

Daniel Fazlić is the Director of Digital Development at Bloomberg Adria, recognized as a pioneer in integrating digital platforms and artificial intelligence within journalism. He has emphasized the shift from traditional print media to digital platforms, predicting that a significant portion of the population will rely primarily on social media for news consumption. Fazlić advocates for media companies to adapt by enhancing their brand recognition and credibility to compete with technology giants. He acknowledges the vital role of AI in journalism, suggesting it can automate routine tasks, thereby allowing journalists to focus on more creative and investigative aspects of their work. His insights reflect a deep understanding of the evolving landscape of media and the importance of maintaining journalistic integrity in a digital age.