Daniel Shoaf

Daniel Shoaf is the owner of JDS Logging, a Hawke's Bay-based logging company that recently entered voluntary liquidation due to ongoing financial difficulties exacerbated by factors such as COVID-19, Cyclone Gabrielle, and market crashes. He is known for his commitment to his employees and the industry, having invested significant personal resources to keep the business afloat. Shoaf expressed regret over the company's situation, especially after a video surfaced showing one of his logging machines falling into the Waiau River during this tumultuous period.