Daniel Simic

Daniel Simic

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Daniel Simic is a prominent figure in the Australian gambling technology sector, serving as the founder and global chief executive of PlayUp, a company that acquired The Roar in 2021. His leadership has been marked by complex corporate maneuvers and ongoing disputes over ownership and financial responsibilities, particularly regarding unpaid wages and superannuation for staff at The Roar.

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Daniel Simic is the founder and global chief executive of PlayUp.

The Roar goes dark in wake of employee pay scandal, unpaid superannuation
The Sydney Morning Herald·AustraliaAustralia· 2026-02-20
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