Dara Safnita
Dara Safnita is the Brand and Marketing Communication professional at PT Cahaya Naturals Botanikal, a skincare producer that emphasizes natural ingredients to cater to sensitive skin. Her strategy includes a strong focus on digital communication to effectively engage with Generation Z consumers.
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Indonesia:
Dara Safnita, from PT Cahaya Naturals Botanikal, highlights the use of natural ingredients in their products for sensitive skin.
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