Dave Brailsford

Dave Brailsford

sports director United Kingdom

Dave Brailsford is a prominent British cycling coach and team manager, known for his role in leading Team Sky and British Cycling to unprecedented success in the Olympics and the Tour de France. He is credited with implementing the 'marginal gains' philosophy, which focuses on achieving small improvements in performance across various areas, contributing to the dominance of British cyclists on the world stage. Under his guidance, notable cyclists like Bradley Wiggins and Geraint Thomas have achieved historic victories.

Born on Feb 29, 1964 (61 years old)

Global Media Ratings
Dominance
0.00%
Persistence
1 wks
Reach
187,480
Power
2,859$
Sentiment
6.04
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Taiwan 2 6.00 0.21% +10% 23,816,775 54,129 $670,000 1,523$
United Kingdom 1 7.00 0.04% +0% 67,886,011 24,437 $2,700,000 972$
Colombia 1 5.00 0.06% +0% 50,882,884 30,634 $350,000 211$
Luxembourg 1 5.00 0.08% +0% 625,978 474 $73,000 55$
Pakistan 1 6.00 0.04% +0% 220,892,331 77,806 $280,000 99$
Totals 6 364,103,979 187,480 $4,073,000 2,860$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Taiwan Taiwan: Dave Brailsford's return from his role at Manchester United to Ineos Grenadiers was overshadowed by the team’s Italian powerhouse Filippo Ganna falling early on stage one. 5

Taipei Times – major English newspaper in Taiwan, est. 1999: Tadej Pogacar wins his fourth Tour de France

Canada Canada: He is a true fighter, said Dave Brailsford, the man who masterminded Britain’s successes at the Olympics and Tour de France. 8

The Globe and Mail: Geraint Thomas, Olympic star and Tour de France champion, will retire at the end of season