David Affonso

David Affonso is the Chief Executive Officer of Massy Motors, a leading automobile dealership in Trinidad and Tobago. Under his leadership, the company is redefining its market strategy in response to low-cost competitors in the automotive sector. Affonso emphasizes the importance of adapting business models and leveraging brand strength, in-house financing, and comprehensive customer service offerings. His insights reflect a commitment to enhancing customer loyalty and ensuring that Massy Motors remains a top choice for vehicle buyers, highlighting the long-term value of investing in quality automotive services.