David Brailsford

David Brailsford is a prominent figure in British cycling, renowned for his innovative approach to performance improvement known as the 'aggregation of marginal gains.' Under his leadership, British cycling transformed from underperforming to dominating the sport, culminating in significant success at the 2008 and 2012 Olympic Games. Brailsford's methods emphasize small, incremental changes across various aspects of training and preparation.