David Haigh

David Haigh is the CEO of Brand Finance, a global consultancy specializing in brand valuation and strategy. He is recognized for his expertise in assessing and enhancing brand strength, and under his leadership, Brand Finance has gained prominence for its annual Global Soft Power Index. Recently, Haigh commented on China's rise to second place in the soft power rankings, attributing this shift to the country's investments in cultural influence, economic attractiveness, and governance. His insights reflect the growing significance of soft power in international relations.