David Higgerson
David Higgerson is the Chief Content Officer at Reach plc, the publisher behind major UK newspapers such as the Daily Mirror and Daily Express. With a focus on adapting to the evolving media landscape, he emphasizes the importance of reshaping editorial operations to meet contemporary demands. Higgerson advocates for a strategic shift towards video content and digital subscriptions, highlighting the need for innovation in storytelling and resource management within the organization.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United Kingdom | 2 | 5.50 | 0.08% | +0% | 67,886,011 | 57,653 | $2,700,000 | 2,293$ |
| Ireland | 1 | 5.00 | 0.08% | +0% | 5,030,000 | 3,828 | $5,100 | 4$ |
| Totals | 3 | 72,916,011 | 61,481 | $2,705,100 | 2,297$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Ireland:
David Higgerson, the group’s chief content officer, stated that the changes demand a wholesale change in operations.
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United Kingdom:
David Higgerson is the chief digital publisher at Reach, discussing the challenges faced by publishers.
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United Kingdom:
David Higgerson, chief content officer at Reach, said the publisher needed to 'match our resources to our ambition'.
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