David Kaufman

David Kaufman

business executive Brazil

David Kaufman is an entrepreneur and the founder of GPTrends, a service focused on Answer Engine Optimization (AEO). He has conducted extensive research on the behavior of AI search tools like ChatGPT and Perplexity, revealing the unpredictable nature of AI-generated search results and advocating for a strategic shift in how brands approach content creation to align with AI's capabilities.

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