de Aurrecoechea

De Aurrecoechea is a thought leader in sustainability within the corporate sector, emphasizing the role of public companies and the financial system as catalysts for change. He points out that the pressure for sustainability is increasingly coming from the value chain, particularly when companies must meet strict sustainability standards to operate in international markets. He advocates for a strategic embrace of sustainability by companies in the middle of the market, suggesting that such a shift could lead to significant advancements in corporate responsibility.