Débora Saldanha

Débora Saldanha is the head of innovation at Atlético-MG and was named the best executive of 2023 in Latin America at the Sportbiz Awards. Her focus is on bridging the gap between physical and digital experiences for fans, emphasizing the importance of adapting to the demands of younger generations who are immersed in digital environments. Saldanha advocates for using artificial intelligence to personalize fan engagement while maintaining the essence of the live sporting experience.