Deborah Pead
Deborah Pead is the founder of Pead PR and a prominent figure in public relations in New Zealand. She has been recognized for her innovative campaigns, including the world record haka event that celebrated New Zealand's cultural heritage. Pead has built a reputation for excellence in PR, leading her agency to win multiple awards, including the supreme award at the PRINZ Awards for her work in community engagement and cultural advocacy.
Not in the pool (under ¢1).
Recent news mentions
Deborah Pead is one of New Zealand’s most experienced PR strategists and practitioners.
NZ PR expert Deborah Pead on how the Beckhams should manage the fallout from Brooklyn’s post
New Zealand· 2026-01-22
Deborah Pead is the founder of Pead PR and shared insights on the media industry.
Media Insider: Scott Robertson’s axing - inside the All Blacks coaching storm; ‘Nothing made in China’ advertising controversy; Magazine editors step downNew Zealand· 2026-01-15
Deborah Pead has witnessed a major shift in Christmas parties throughout her 45-year career in the PR and advertising industries.
Christmas parties: Is this the end of the lavish office Christmas party?New Zealand· 2025-12-08
Deborah Pead is a smaller shareholder in Calocurb.
New Zealand’s Wegovy and Ozempic alternative Calocurb says it’ll double its business with new US dealNew Zealand· 2025-10-28
Deborah Pead discusses the decline of the Jaffas brand and the importance of brand relevance.
Deborah Pead: How do you mess up a Kiwi classic like Jaffas?New Zealand· 2025-07-01Deborah Pead is the founder of Pead PR and celebrated for winning the supreme award at the Prinz Awards.
Media Insider: Tina from Turners ad - fat-shaming complaints; Kiwi town’s media stoush; PR industry’s PR response to costly PR conferenceNew Zealand· 2025-05-29
