Debraj Sengupta
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Debraj Sengupta is a luxury marketing expert and Managing Director at Victorinox India. He shares insights on consumer behavior in the luxury sector, particularly regarding the effectiveness of micro-dramas as a means to foster emotional connections instead of overt advertising.
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Recent news mentions
Debraj Sengupta believes consumers are resistant to overt advertising.
Micro-Dramas: The New Avenue for Luxury Branding and Cultural Engagement |The Times of India·
India· 2026-07-12
India· 2026-07-12
