Deirdre O'Keeffe

Deirdre O'Keeffe is the managing director of Burdy, a bookkeeping and tax advisory business she founded two decades ago as a side hustle. With a keen understanding of the evolving job market, she has observed a significant increase in individuals seeking mentorship for their own side businesses in response to rising living costs. O'Keeffe categorizes these side-hustlers into three types: aspiring entrepreneurs, income supplementers, and opportunists, reflecting the diverse motivations behind the growing trend of side income generation.