Dekel Ganor Shamesh

Dekel Ganor Shamesh

marketing managerFemale0.0Global Dominance: 0.00%

Dekel Ganor Shamesh is the Marketing Manager of the retail chain Hamashbir Lazarchan. Recently, she played a pivotal role in a controversial advertising campaign aimed at promoting the adoption of mixed-breed dogs, which sparked public outrage initially by presenting purebred dogs for sale on their website as part of a campaign to emphasize the message that 'dogs should be adopted, not bought.'

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Recent news mentions

Dekel Ganor Shamesh, the marketing manager of Hamashbir, discussed the campaign's intention to challenge the perception of animals as consumer products.

המשביר מוכר כלבים באלפי שקלים? האמת מאחורי המודעות שעוררו זעם
ידיעות אחרונות (Yedioth Ahronoth / ynet)·IsraelIsrael· 2026-06-28
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