Des Samuels
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Des Samuels is a kaitiaki kura (school caretaker) turned blueberry farmer on Matakana Island, who, alongside his whānau, has successfully cultivated nearly 11,000 blueberry plants, producing world-leading varieties marketed under the 'Blue Royal' brand. Despite facing numerous challenges, including livestock incursions and severe weather, Des's determination and community-focused approach have made the blueberry farm a thriving multi-generational business.
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Recent news mentions
Des Samuels discovered blueberry success on Matakana Island and runs a multi-generational blueberry business.
On The Up: Des Samuels discovers blueberry success on Matakana IslandThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2025-07-26
New Zealand· 2025-07-26
Des Samuels discovered blueberry success on Matakana Island and runs a multi-generational blueberry business.
On The Up: Des Samuels discovers blueberry success on Matakana IslandThe New Zealand Herald – country’s largest newspaper, est. 1863·New Zealand· 2025-07-26
New Zealand· 2025-07-26