Des Samuels

Des Samuels

entrepreneur New Zealand

Des Samuels is a kaitiaki kura (school caretaker) turned blueberry farmer on Matakana Island, who, alongside his whānau, has successfully cultivated nearly 11,000 blueberry plants, producing world-leading varieties marketed under the 'Blue Royal' brand. Despite facing numerous challenges, including livestock incursions and severe weather, Des's determination and community-focused approach have made the blueberry farm a thriving multi-generational business.

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