Diego Devoto
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Diego Devoto serves as the Core Brand Director at Backus, where he leads the company’s marketing strategies within the music sector, particularly through initiatives like Pilsen Music to enhance brand visibility and consumer engagement at concerts.
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Recent news mentions
Diego Devoto is the director of Core Brands at Backus and discusses the launch of Pilsen Fresh.
Backus: la creciente apuesta por cervezas ‘easy to drink’ y cero alcohol, ¿a qué apunta y cómo se ajustan al paladar peruano? | ECONOMIAEl Comercio·
Peru· 2026-01-28
Peru· 2026-01-28Also mentioned
Maro Villalobos
Diego Devoto is the director of Core Brands of Backus and discusses the new Pilsen House of Music.
Pilsen House of Music, el nuevo espacio de Pilsen: ¿de qué se trata este nuevo concepto que abrirá cada jueves? | Pilsen | pilsen house of music | cerveza | ECONOMIAEl Comercio·Peru· 2025-07-19
Peru· 2025-07-19
Diego Devoto is the Core Brand Director at Backus.
Erreway, Bad Bunny y System of a Down: cómo los conciertos en el Perú abren nuevas oportunidades para las marcas | BBVA | BCP | Backus | ECONOMIAEl Comercio·Peru· 2025-05-17
Peru· 2025-05-17
