Diego Juárez

Diego Juárez is the president of the Ente Municipal de Turismo y Cultura in Mar del Plata, Argentina. He plays a pivotal role in promoting the city as a tourist destination, especially during the summer season. Recently, he highlighted the importance of maintaining competitive rental prices for accommodations, suggesting a 25% increase below the inflation rate to attract more visitors and sustain Mar del Plata's appeal against other regional destinations.