Diego Souza
Diego Souza is a business consultant at Sebrae-SP who emphasizes the importance of identifying the ideal profile for franchise operators. In recent discussions, he highlighted that understanding this profile is crucial for ensuring the longevity and success of franchise units. He cautioned against the pitfalls of prioritizing short-term profits over sustainable growth, which can jeopardize the overall health of the franchising brand.
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Diego Souza explains that knowing the ideal profile for operating a franchise helps the brand maintain long-lasting units.
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