Diego Züger
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Diego Züger is the co-CEO of Swiss Ski and serves as the chairman of the FIS Media Rights Executive Board. He is actively involved in the efforts to enhance the visibility and financial viability of skiing as a sport, particularly through innovative media strategies and event promotions aimed at attracting new audiences and increasing revenue.
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Recent news mentions
Diego Züger is the Co-CEO of Swiss Ski and is involved in discussions about media rights in skiing.
Marco Odermatt will Abfahrtsgold auf der Stelvio in BormioNeue Zürcher Zeitung·
Switzerland· 2026-02-07
Switzerland· 2026-02-07
Diego Züger, the Co-CEO of Swiss Ski, discusses the challenges of increasing prize money in skiing.
Die Abfahrt der Männer im Live-TickerNeue Zürcher Zeitung·Switzerland· 2026-02-07
Switzerland· 2026-02-07
Diego Züger, co-CEO of Swiss Ski, discusses the challenges of increasing revenue in skiing.
Loïc Meillard wird Zweiter, Odermatt erklärt EnttäuschungNeue Zürcher Zeitung·Switzerland· 2026-01-25
Switzerland· 2026-01-25
