Diljá Matthíasardóttir

economist

Diljá Matthíasardóttir is an economist and representative of the Icelandic Travel Industry Association (Samtök ferðaþjónustunnar). She has been vocal about the significant challenges faced by the tourism sector in Iceland, particularly due to rising costs and uncertainty surrounding new resource taxes proposed by the government. Diljá emphasizes the importance of maintaining competitiveness in the global tourism market, where Iceland must vie for attention against other international destinations. She advocates for a thoughtful approach to taxation that considers the current economic pressures on tourism businesses.