Domenico Brisigotti

Domenico Brisigotti is the General Director of Coop Italia, a major Italian cooperative that focuses on retail and consumer goods. In his role, he addresses the changing dynamics of consumer behavior in Italy, particularly in response to inflation and economic challenges. Brisigotti has emphasized the impact of rising costs on the middle class and the need for businesses to adapt to new consumer priorities, including the shift towards essential purchasing and greater value for money.