Donall O’Keefe

Donall O’Keefe is the chief executive of the Licensed Vintners Association and a spokesperson for the Drinks Industry Group of Ireland (DIGI). He has been in the news for discussing the recent decline in alcohol consumption among the Irish population, noting that it has fallen to average European levels. O'Keefe advocates for a reduction in alcohol excise rates, arguing that this would support struggling pubs and restaurants while reflecting the changing drinking habits of Irish people.