
Donall O'Keeffe
Donall O'Keeffe is the chief executive of the Licensed Vintners Association, which represents Dublin publicans. He has been vocal about the challenges faced by the hospitality industry in Ireland, particularly in the context of tax policies and business conditions imposed by the government. Recently, he welcomed the proposed reduction in the VAT rate for food, emphasizing the urgency of implementing such changes as soon as possible to alleviate the financial strain on the sector. O'Keeffe has also advocated for further measures, such as reducing alcohol excise, to support the broader pub trade, which has been negatively impacted by ongoing economic pressures.
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Recent news mentions
Donall O’Keeffe is the chief executive of the Licensed Vintners Association who commented on the budget proposals.
Publicans want fees for late night trading halved in Budget 2026 – The Irish TimesDonall O’Keeffe is the secretary of the Drinks Industry Group of Ireland who spoke about the impact of high excise rates on pubs.
Drinks industry seeks 10% reduction in excise duty in budget – The Irish Times
Donall O’Keeffe is secretary of the Drinks Industry Group of Ireland and CEO of the Licensed Vintners Association.
Is it time to cut tax on alcohol in Ireland? – The Irish Times
The group’s chief executive Donall O’Keeffe said it is very welcome news that Minister Donohoe has confirmed there will be a reduction in the VAT rate for food.
Pending 9% VAT rate for food and catering sectors to cost €675m – The Irish Times


