Dong Zhiwen

Dong Zhiwen is a professor in the Department of Tourism Studies at Ocean University of China, known for his insights into the evolving trends in China's tourism market. Recently, he commented on the increasing popularity of 'staycation-style' summer vacations, noting that tourists are now seeking longer stays and more immersive experiences rather than just sightseeing. His research highlights the importance of adapting tourism offerings to meet the changing demands of consumers, which includes enhancing the quality and variety of travel experiences during peak seasons.