Doug Livingston

Doug Livingston

executive United States

Doug Livingston is the president of USIM, an advertising agency that recently faced controversy due to its involvement with Kanye West's advertisement campaign. Following the airing of a 15-second commercial that misled viewers and contained antisemitic content, Livingston confirmed that their prior vetting had revealed no concerning material. The agency terminated its partnership with West's Yeezy LLC after the backlash from the advertisement and the inflammatory social media posts from West.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
242,916
Power
510$
Sentiment
5.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
India 1 5.00 0.02% +0% 1,380,004,385 242,916 $2,900,000 510$
Totals 1 1,380,004,385 242,916 $2,900,000 510$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

India India: USIM's president Doug Livingston confirmed their prior vetting revealed no concerning content. 5

The Times of India: Kanye West lies to agency to run antisemitic ad selling swastika t-shirt during Super Bowl: Report