Dr. Amelie Burgess
Dr. Amelie Burgess is a senior lecturer in marketing at the University of Adelaide’s Adelaide Business School, who provides insights into the potential risks of marketing campaigns and the significance of diversity in creative development, particularly in light of the recent backlash against American Eagle's advertising campaign featuring Sydney Sweeney.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Australia | 1 | 5.00 | 0.07% | +0% | 25,499,884 | 17,970 | $1,380,000 | 973$ |
| Totals | 1 | 25,499,884 | 17,970 | $1,380,000 | 973$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Australia:
Dr. Amelie Burgess analyzed the American Eagle campaign's potential missteps and the importance of diversity in marketing.
5