Dr Kokil Jaidka

Dr. Kokil Jaidka is an academic and researcher at the National University of Singapore, specializing in social media and online communication. She has contributed valuable insights into the dynamics of social media platforms, including TikTok, particularly regarding user engagement and content moderation. In recent discussions surrounding TikTok's changes in the U.S. market, she highlighted the potential for subtle shifts in content personalization and the implications of algorithm adjustments on user experiences.