Dr Kokil Jaidka

Dr Kokil Jaidka

academic Singapore

Dr. Kokil Jaidka is an academic and researcher at the National University of Singapore, specializing in social media and online communication. She has contributed valuable insights into the dynamics of social media platforms, including TikTok, particularly regarding user engagement and content moderation. In recent discussions surrounding TikTok's changes in the U.S. market, she highlighted the potential for subtle shifts in content personalization and the implications of algorithm adjustments on user experiences.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
35,047
Power
1,394$
Sentiment
6.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United Kingdom 1 6.00 0.05% +0% 67,886,011 35,047 $2,700,000 1,394$
Totals 1 67,886,011 35,047 $2,700,000 1,394$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United Kingdom United Kingdom: Dr Kokil Jaidka is from the National University of Singapore and commented on potential changes to TikTok. 6

BBC: Who owns TikTok now and how could it change for US users?