Dr Pirzada Sharf-e-Alam

Dr Pirzada Sharf-e-Alam is a prominent Urdu scholar and copywriter known for his wit and insightful commentary on language and translation issues. He has gained attention for his humorous take on the inadequacies of online translation tools, famously coining the phrase 'very taste coming' as an amusing illustration of the pitfalls of machine-generated translations.