
Dr Samantha Marsh
Dr Samantha Marsh is a research fellow at Auckland University specializing in the effects of social media on mental health. Her work emphasizes how algorithms on platforms like Instagram can exacerbate body image issues, particularly among young girls, by perpetuating harmful content and fostering unhealthy comparisons, contributing to the growing prevalence of eating disorders.
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Dr Samantha Marsh explains how social media pressures can affect identity formation for adolescents.
Why Tauranga mum turned off daughter’s social media – Under the Influence, episode 1The New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2026-06-21
Dr Samantha Marsh said the figures reflected a system failing to keep pace with the scale of harm.
Rotorua doctor calls for social media ban for under-16s amid safety concernsThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2025-08-11
Dr Samantha Marsh devotes her spare time to research into social media harm.
The unsettling rise of eating disorders in NZ – is social media to blame?The New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2025-08-02
















