Duane Rockerbie
Duane Rockerbie is an economist at the University of Lethbridge, known for his insights into sports economics. He has analyzed the financial impact of star players in professional sports, emphasizing how having a high-profile athlete like Vladimir Guerrero Jr. can enhance a team's commercial value and attract fans, even if direct financial returns are not immediately apparent.
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Duane Rockerbie explained that having a superstar like Guerrero has symbolic and commercial value.
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