Edward Mounin

Edward Mounin is the Chairman and CEO of Ipsos in the Middle East and North Africa. He recently highlighted the promising opportunities within the creative industries in the MENA region, driven by inspired youth, deep cultural heritage, and accelerating innovation. Mounin's insights were shared during the announcement of a significant study on the aspirations and capabilities of Arab youth in cultural and creative industries, reflecting his commitment to generating new and applicable knowledge in this vital sector.