Edwin Robert George

Edwin Robert George is the chief executive officer and founder of Unique Touch, the organization responsible for the Zanzibar International Trade Fair (ZITF). He is a prominent advocate for small-scale traders, emphasizing the importance of learning, networking, and gaining practical skills to compete in international markets. George's vision for ZITF focuses on creating long-term impacts for entrepreneurs rather than short-term exposure, highlighting the need for small and medium-sized enterprises to gain knowledge about export standards and market access.