Eibhleann McMahon
United Kingdomcreative directorFemale6.0Global Dominance: 0.00%Eibhleann McMahon is the creative director at Rokit, a secondhand clothing retailer, where she has observed significant growth in sales of vintage sportswear, reflecting a broader trend towards nostalgic and individualistic fashion in contemporary fitness.
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Eibhleann McMahon says that sports jersey sales have climbed dramatically in recent years.
Goodbye, pilates princess – hello, gym goblin: how the just-got-out-of-bed look took over fitness | FashionThe Guardian·United Kingdom· 2026-06-23
United Kingdom· 2026-06-23
