Ekaterina Kolina

Ekaterina Kolina is the Executive Director of Indexbox, a marketing agency specializing in market research and analytics. She has gained recognition for her insights into the evolving landscape of the Ready-to-Drink (RTD) cocktail market in Russia, particularly highlighting the growth trends and shifts in consumer preferences. In recent discussions, she emphasized the importance of premiumization and the adaptation of products to meet modern consumer expectations.